Sales Mastery Program "Create a real Value Proposition and instantly sell more"

Sky-rocket your sales in 2016

Why all sales people and business owners need a value proposition?

How do you separate yourself from the competition? Who is your prefect customer? A lot of first-time business owners or sales people want everyone to be a customer; this is a rookie mistake. If you try to appeal to everyone, your business, services and product will get lost in the noise.

How will a real value proposition help me sell more?

  • Decreases time with unqualified or uninterested prospects.
  • Allow you to tailor your services to your ideal client.
  • Illustrates to prospects that you have their best interest in mind.
  • Cut objections as you're dealing with the right people.
  • Ensures you are focused on your qualified target customer.
  • Sell to your strengths.

What is a value Proposition?

Crazy busy decision makers don't care about what you're selling. They only care about what it does for them. You need to have something unique to offer, otherwise people have no special reason to choose you.

Course Materials

1. Why a value proposition is crucial?

2. What you need to communicate in your value proposition to attract clients.

3. The 3 rules of creating a value proposition.

4. Value proposition template.

5. The 6 Steps of creating a compelling value proposition.

6. Examples of great value propositions.

Bonus section: Value Proposition Generator


Your Instructor


Riaan Pietersen
Riaan Pietersen

USMC Graduate | NLP Certified | NASP | SAPTA | RD Aus |

I provide strategic oversight and serve as executive coach and adviser to clients ranging from small, rapidly growing start-ups to well-established, large corporations. With an extensive background in Corporate, B2B and High-Level sales that goes back to 1987, I led various teams to great successes in high end and corporate markets.
Due to industry experience, I have worked with organisations and executives within entities such as the Telecoms Industry, Siemens, Capgemini, Accenture, Old Mutual Franchise Division, BWI in Hong Kong and many others, to help them improve sales performance.
An integral part of my practice, consists of interviews and implementation strategies and training from other world-renowned sales professionals and organisations.

Course Curriculum


  6 Steps to create a value proposition
Available in days
days after you enroll

Frequently Asked Questions


How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Having a Value Proposition means you know who your customers are, and they know exactly what value you offer them. This is crucial for any sales person and business out there! Florian Ploner - Sales Director Cap gemini

When sales people have a true value proposition, they not only sell more products and services, but waste less time and are extremely focused on who will buy from them. This small little change in your armoury will change the way you sell forever!


Get started now!